Exciting news is brewing here at EXCLUSIVE! As part of our ongoing mission to help our ecommerce clients drive growth by influencing their customers at each stage of their buying journey, we are thrilled to welcome a new powerhouse into our fold: EK Creative.
Who is EK Creative?
Built by digital marketing leader, Ethan Kramer, EK Creative is an innovative digital marketing and social ecommerce firm that’s been setting trends and breaking barriers. They’ve played a pivotal role in bolstering brands’ digital presence and social sales by leveraging high-performing creative across a variety of channels, including Meta, email, Google, and particularly TikTok. They are among the very first official TikTok Shop Partners in the United States. Their outstanding work has also earned them the only Certified Solutions Partner badge that leading live commerce platform CommentSold has given out.
Why EK Creative?
The talents of Ethan and the entire EK Creative team add new depth to our expertise. Their ability to rapidly produce authentic, high-performing creative, their knack for sparking new customer demand, and their proficiency in emerging channels like TikTok and live shopping, will significantly enhance our capabilities. This means a broader and more dynamic marketing solution for all – from EXCLUSIVE’s long-standing clients to EK Creative’s loyal customer base.
EK Creative’s clients will gain access to support for new marketing channels, as well as EXCLUSIVE’s best-of-breed technology platform, EXCLUSIVE X. This combination of technical and strategic capabilities enables a holistic approach to marketing that EXCLUSIVE has been building and refining since its inception in 1997.
Charting the Future Course:
Alignment around culture is the key to scaling any great business, and to bringing any two businesses together. Ethan’s words describe our alignment and vision perfectly:
“Far too often, agencies fail to see the forest for the trees – that the best way to grow the agency long-term is by treating clients’ accounts as if they were their own, obsessing first and foremost about driving true, incremental growth by treating clients as partners.
When I founded EK Creative, my goal wasn’t to build a great agency. In fact, it was the opposite. I wanted to build the anti-agency. That’s how I knew that EXCLUSIVE was the right home for EK Creative – Scott Smigler and his team have been driven by these values since he started the company 26 years ago. He and the EXCLUSIVE team don’t want to build an agency; they want to change the industry and create a future for digital marketing that challenges the status quo.”
One of the things that makes Ethan and his team special is that they don’t just talk the talk, they walk the walk. Their work with Willow Boutique is a great example of that. Prior to engaging EK Creative, Willow averaged just $6K per month in sales. Only four months into their partnership with EK Creative, they hit $100K/month, and now, a year and a half later, they’re generating over $500K in sales each month. Talking about growth!
They didn’t do that through clever bidding strategies, they did that by understanding their client’s target market and developing engaging and authentic creative, and scaling it across the most popular social media channels.
I can’t wait to bring the new capabilities EK Creative has built to our clients, along with their innovative spirit. Together, we continue on our mission to help our clients advance as we become the most impactful digital marketing partner in the United States. Together with Highnoon, who joined forces with Exclusive in 2022, and our recently announced partner, REQ, we will do just that.
Scott Smigler
President and Founder
Exclusive Concepts
