The EXCLUSIVE team is driven by 5 core values



Always be growing

Continuously strive to learn, share, and grow as individuals and professionals.

Scott, Founder and President


Be reliable

Earn trust by delivering on every promise, and always perform to the best of our ability.


Be great communicators

Listen first, proactively anticipate the needs of clients and peers, and respond same-day.


Think big

If there's a better way to help our clients grow, find it.


Seek the positive

Be kind, and invest in win/win partnerships where purpose meets profitability.

We get results

  • 96% retention rate for merchants with more than $1 million in annual revenue
  • 20 years of success growing ecommerce businesses
  • INC 5000 list listed 6 years in a row as one of the fastest-growing companies

A history of success

Dating back to 1997

EXCLUSIVE was founded by Scott Smigler when ecommerce was in its infancy, and coincidentally, so was he. Scott was a Sophomore in high school when he created a network of websites that attracted millions of visitors each month, and ad revenue from “over-funded” startups.

As a fourth-generation retailer Scott was naturally drawn to retail, and recognized the power of the Internet to level the playing field between specialty stores and generalists. Scott helped his first ecommerce client grow from $0 to $10 million in annual sales by 2002, and was the youngest speaker at many industry conferences like Search Engine Strategies.

EXCLUSIVE has grown by leaps-and-bounds since then, without any debt or accepting outside investments.

EXCLUSIVE’s secret to success is simple: it’s people.

Thought Leaders

EXCLUSIVE is home to energetic, smart, motivated, and intellectually curious professionals.


EXCLUSIVE is a learning organization, driven by experts who thrive at the frontiers of ecommerce.


EXCLUSIVE attracts and helps foster leaders who seek opportunities to grow personally and professionally.


EXCLUSIVE creates value for clients by creating a culture that values individual voices, and that uses data to test and adapt..

What does this all mean? There’s no “mailing it in” at EXCLUSIVE.


Scott Smigler Founder and President
Scott Smigler Founder and President

In 1997, while still in high school, Scott Smigler founded EXCLUSIVE, a data-driven e-commerce marketing agency that has made the INC 5000 each of the last six years in a row.

Over the years Scott has repeatedly been recognized as an eCommerce marketing leader. He speaks frequently at business and marketing forums such as IRCE, Search Engine Strategies, the Kelsey Group Conference, MIT Enterprise Forum of Cambridge, and the Yahoo! Merchant Summit. He has also served as the Chair of SEMPO Boston, the largest nonprofit trade organization in the world serving the search and digital marketing industry.

Sheila McAneney Vice President of Operations
Sheila McAneney Vice President of Operations

One of the key benefits of working with EXCLUSIVE is that we teach our clients and make them smarter while we deliver our services.

Sheila brings more than 22 years of marketing and education experience to her role and ensures EXCLUSIVE delivers on its promises. With a focus on service to the client, for the past 13 years Sheila has managed the day to day operations of our growing human resources, finances, client services and delivery teams achieving aggressive growth not only for EXCLUSIVE but for our clients.

Sheila began her career in the Massachusetts public schools. She later held several key management positions including running a Marketing Grant for the Massachusetts Foundation Network. Sheila holds a degree from Lesley University.

Nikhil Rajpal Vice President of Marketing Sciences
Nikhil Rajpal Vice President of Marketing Sciences

Nik Rajpal has been considered a voice of clarity in online retail marketing since 2008, gaining experience and recognition in the sciences of search, usability and strategy. He earned his early SEO stripes as the SEO manager of the worlds largest non-US poker website, dominating results in over a dozen languages. Today, as the Vice President of Marketing Sciences at EXCLUSIVE, he helps lead online retail marketers as they create profitable growth for their e-retail clientele.

Frank Kjaersgaard Vice President of Product Development
Frank Kjaersgaard Vice President of Product Development

As a former software developer, Frank brings a unique combination of business acumen and technical skills to his role as Vice President Of Product Development at EXCLUSIVE. Frank has over 20 years of success in owning product strategy and vision, executing product roadmaps, and delivering world-class e-commerce applications through cross-functional teams at companies such as Demandware, IMN, Kantar Retail, Zmags and Progress Software. Frank enjoys being a trusted advisor on finding efficient solutions to business critical needs.

Frank holds an MBA in Aarhus School of Business and a MS in Computer Science from Aalborg University.

Herb Osher Sage Advisor
Herb Osher Sage Advisor

Herb Osher is a master when it comes to mapping the state-of-the-art capabilities of technology to the specific marketing challenges of diverse clients. With over 20 years of experience creating, operating and marketing technical products and services, his record of success encompasses both fields — marketing and technology.

As vice president of marketing for Anysoft Corporation, Herb managed an international team that defined and launched software that enabled applications to access the data and functionality of any Windows program. Prior to Anysoft, Herb was marketing vice president for Bell Atlantic Network Integration, one of the top 10 system integrators in the U.S., with annual revenues of over $250 million.

Before joining Bell Atlantic, Herb was founder and CEO of Hyperdesk Corporation, a pioneer in object-oriented technology and creator of the CORBA standard. He also served as product marketing division director at Data General Corporation, responsible for $1 billion in annual revenue. He also was instrumental in the development and launch of both the AViiON family of high-performance servers and workstations as well as the CLARiiON storage systems acquired by EMC.

Herb holds a masters degree in computer science from New York University and a BSEE from the City College of New York.