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“Extraprise is constantly innovating to enable our clients to better use customer intelligence in their multi-channel marketing and then apply these important customer insights on and offline across each stage of the customer lifecycle,” said Joe Cordo, Chief Marketing Officer at Extraprise. “Exclusive Concepts is a natural accompaniment to our outbound i2i marketing services as it allows companies to be discovered by the people who are actively looking to learn about them online or shop with them.”

Enterprises that incorporate inbound marketing services provided by Exclusive Concepts as part of an integrated multi-channel marketing effort acquire strategic insights and improved ROI. For instance, prospects that are targeted through outbound marketing campaigns can be engaged as they browse online periodicals, participate in social networks, and conduct follow-up web searches. They can then be led to websites that are optimized to load quickly, and lead them through the conversion funnel faster. Along the way, data is collected that informs all marketing and sales efforts in real-time, thereby conferring strategic benefits important to B2B and B2C enterprises.

“Attracting people who are looking for your type of services or products results in not only a higher percentage of leads but undoubtedly better sales,” said Scott Smigler, President of Exclusive Concepts. “Exclusive Concepts understands this and is pleased to be partnering with Extraprise and helping B2B and B2C marketers extend their outbound marketing efforts and create better online leads.”

About Exclusive Concepts
Exclusive Concepts, Inc., founded in 1997 with headquarters in Burlington, MA, is the leading provider of e-commerce marketing services to mid-sized online retailers. The company’s suite of services includes PPC Campaign Management, Advanced Search Engine Optimization, Scientific Conversion Testing, and Site Speed Optimization. For more information visit https://www.exclusiveconcepts.com, call 888.540.7698, or follow us on Twitter @exclusivetweet.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit www.extraprise.com or call +1(888) i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
For Extraprise
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris@mccoinsmith.com or rick@mccoinsmith.com

PR Newswire (http://s.tt/1vFfO)

Rajpal will be delivering a presentation titled “Don’t Let Panda and Penguin Stop You,” which will focus on SEO practices in the wake of two key updates to the Google search algorithm. The presentation will detail how to create a long-term SEO plan that works harmoniously within Google’s newly outlined framework.

Following up on Rajpal’s SEO-focused insights, Theirl will later join an expert panel to discuss the use of analytics for conversion optimization. The panel will use real-world examples as it examines the myriad options available to companies when applying analytics to optimize conversions.

Exclusive Concepts is also one of the event sponsors. Rajpal reflected on the opportunity to speak at the conference prior to departing.

“The foci of my presentation are Panda and Penguin – two algorithmic changes that struck at the heart of ecommerce stores who are niche leaders, rather than big brands,” he said. “We hope to empower this group of businesses with the information and strategies that they’ll need to navigate these changes.”

He went on to commend the conference organizers for their role in ecommerce development.
“I believe I speak for all of Exclusive Concepts when I say that I’m a huge fan of the Yahoo! Merchant team and what they do for their customers and partners,” said Rajpal. “This conference is a celebration of that; it’s a time to create new memories and have some fantastic conversations. The entire conference is a learning experience for all of attendees – one that’s enjoyed under the California sun.”

To get a list of speaking times, view the conference agenda here.
For a general overview of the conference, visit the conference’s website.

About Exclusive Concepts:

Exclusive Concepts, Inc., founded in 1997 with headquarters in Burlington, MA, is the leading provider of e-commerce marketing services to mid-sized online retailers. The company’s suite of services includes PPC Campaign Management, Advanced Search Engine Optimization, Scientific Conversion Testing, Optimized Email Marketing, and Site Speed Optimization.

For more information visit https://www.exclusiveconcepts.com, call 888.540.7698, or follow us on Twitter @exclusivetweet.

Burlington , MA – April 18, 2012

Exclusive Concepts takes its role as an e-commerce marketing leader and educator seriously, and so does Matthew Umbro, its most senior pay per click (PPC) marketing specialist.  According to Umbro, “when the opportunity arose to present at Hero Conference, I thought the topic of conversion tracking would be a great fit.”

“Conversion tracking is critical to maximizing PPC performance. Our team audits hundreds of Google AdWords and Microsoft AdCenter accounts for online merchants each year, and unfortunately one weakness we consistently find is that most do not implement optimal conversion tracking.”

The presentation, which originally took place on Monday, April 16, addressed the following topics:

A recording of the presentation has been posted here.

“We’re proud of Matthew’s thought leadership and the way in which he embodies our culture of curiosity, learning, and sharing,” states Scott Smigler, President of Exclusive Concepts. “E-commerce marketing is a growing field and these are exciting times.”

About Exclusive Concepts, Inc.:

Exclusive Concepts, Inc., founded in 1997 with headquarters in Burlington, MA, is the leading provider of e-commerce marketing services to mid-sized online retailers. The company’s suite of services includes PPC Campaign Management, Advanced Search Engine Optimization, Scientific Conversion Testing, Optimized Email Marketing, and Site Speed Optimization.

For more information visit https://www.exclusiveconcepts.com, call 888.540.7698, or follow us on Twitter @exclusivetweet