Success on Google Ads can feel like a winding path of guesswork, where even profitable campaigns might strike you as a matter of chance. That’s where these insider tips for startup and seasoned e-commerce businesses come in. Learn how lockdown procedures have affected campaign impressions as well as conversion rate and cost-per-click (CPC), so you can use these changes to build effective campaigns. Discover the updates in social media and marketplaces like Amazon, and how Google is factoring them in with their services on platforms like YouTube, Discovery Ads and Surfaces. Even better, you can figure out what not to do with five of the most costly mistakes e-commerce marketers make and the absolute musts that can be overlooked.
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Google recently released an update to its product listing ads that make them more visible by adding a new annotation when you have a product with free shipping that ships within three business days (including handling time).
For items that can be shipped within three days (including handling) and come with free shipping, a new advertising annotation will be placed on the product.
For product listing ads, your products will likely have a higher level of visibility than non-qualifying competitors, giving you an advantage in the marketplace. We have seen in previous cases that advertisements with price drops or promotions have seen higher click-through rates (CTR). This could be just one potential impact of adding this annotation.
Products that don’t meet the shipping thresholds will still advertise as normal on the standard Google Search Network and across Google Surfaces.
The first step to gaining access to this new feature is by completing the interest form. Once completed and approved, you will need the following:
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