There are plenty of tips for preventing cart abandonment, from offering deals to having a secure, easy-to-use website. But even with a perfect purchasing experience, a cart can still be abandoned. Maybe your potential customer is waiting until payday or when the special occasion they were shopping for is a little closer. And hey, we’re all human — maybe they just got distracted and forgot. If a reminder email is all that stands between cart abandonment and a closed sale, the only task left is to make your cart reminder email the best it can be.
The first thing you need for this is to connect customers’ email addresses with their respective incomplete orders. This step helps you build your email list for abandoned cart reminders, which is the foundation of this email marketing strategy.
Cart Abandonment Email Schedule
The key here is to find the right frequency of emails to act as friendly reminders. We always suggest testing your campaigns to find a rhythm that works best for your customers, but there are general best email practices you can start with. The magic number for emails to send is usually three at most. Send the first one day after the cart was abandoned, another two days later and one last email a week later.
Keep in mind that you may need to tweak this a little for carts abandoned during time-sensitive events like a sale, since customers will need time to act before the sale ends. In cases like this, sending an email on the same day that the cart is abandoned is a smart decision.
Email Conversion Tips for Abandoned Carts
One reliable method to closing a sale with follow-up marketing emails is to include a deal. Whether your would-be buyer was debating the price or waiting for a special event, this strategy is effective for convincing them to buy now and save some money. Even 10% off can be enough, so start small and work your way up for the best results for your specific profit margins and conversion rates.
If discounts aren’t in the cards, you can also use a cart rebuilder to give your customer a visual for what they almost bought. For the browser who just forgot, this is perfect! Another option is to emphasize the reasons why getting your product is a sound decision. After all, just putting the items in their cart shows that this customer has purchase intent — reiterating what they were thinking in the first place can be all they need. In this case, you might mention existing free shipping order minimums, warranties or guarantees and customer service or FAQ pages that might clear up some of their uncertainty.
General Email Marketing Tips to Follow
Keep each email brief! It’s a quick reminder, not a novel. The best way to go about this is to pick one core message to relay in each of your three emails. For example, if you sell advanced equipment, the first email could be a link to customer service or an FAQ to answer any questions. If your company sells clothes or decorations, your first email might be a discount code or a cart rebuilder to display the items they had in their cart.
Of course, robust email marketing involves more than anyone can cover in one article. Cart abandonment reminder emails are just one way to boost sales with your email list, and you can see how to grow your traffic and your business with a free e-commerce analysis from the team at EXCLUSIVE.
The name of the game is shopping cart abandonment. And we’re going to lay out some steps you can follow right away to turn potential cart abandoners into loyal customers.
1.) Maintaining a User-Friendly Site
Your website is the first thing users see once they find you, whether through ads, referral traffic or organic searches. If consumers have a positive experience on your site, they’re less likely to abandon their cart. Here are a few pointers to ensure that your site is always a step ahead of the competition:
2.) Transparency is Key
We’ll be upfront — this is the biggest reason why potential customers abandon carts. If a site isn’t transparent about additional fees or if users aren’t satisfied with the current listings and prices, you could end up losing potential customers. These are just some ways you can improve conversion rates:
3.) Last-Minute Deals
You know those movies where the girl is about to leave for the airport, never to meet the love of her life again? You already know what’s going to happen, but you still have to be prepared for the inevitable.
Information Is Power
These are just some of the ways you can prevent shopping cart abandonment. But the best thing to do is remember that there’s always more to learn when it comes to reducing abandonment rates. Experiment with various techniques to see what suits your needs best or reach out for a free e-commerce analysis on areas to improve for your site.