Visually, you have a few placement options for content based on your preferences. To limit the amount of content that’s visible once the webpage loads, you can add a feature that requires a click to expand an excerpt of visible content so it will be displayed in its entirety (with no SEO drawback, according to Google).
If you prefer your content visible to the visitor in its entirety as soon as they land, then you skip this step. Other placement options including splitting the content so a portion is placed above the products and the remainder is placed below. Content can also be placed at the bottom of a webpage, so long as it doesn’t become buried within the actual code on the page, which can cause issues with search crawlers. Lastly, there is some evidence that placement of content at the top a webpage, or usage of what is termed an “inverted pyramid” content structure, can have a positive impact on organic performance. But this must be weighed in context with user experience (UX) and conversion. Consider A/B split testing
your content location to understand conversion implications.