Our Approach to Conversion Testing

  • Make live website changes

    Change elements on your site that increase your conversion rate.

  • Measure results

    Identify which website changes will make you more money.

  • Implement winners

    Only make site changes that are proven to increase your revenue.

CRO Testing Features

All devices supported, including mobile and tablet


We’ll gladly do all the work for you! Get what you need: strategists, designers, developers, and analysts available as needed.

Experienced team

Our team has run thousands of tests, so we can find quick wins. Our analysts and strategists know how to read testing data correctly, without bias.

Macro KPI program

We offer a macro Key Performance Indicator (KPI) program focused on increasing site-wide revenue. Accurate, data-driven results reveal which changes to your site will make you more money.


Data gained from successful tests can also be used to increase profit from your other marketing channels (SEO, PPC, Google Shopping, Email, etc).

Useful data

Get a flexible testing Road Map to account for new findings as you go, and see micro KPIs to understand why a test worked. Use these data points to make informed business decisions and craft follow-up test campaigns.

CRO Testing FAQs

Our CRO service aims to make testing to improve your site’s conversion rate as easy as possible for you and your team. Below is everything that is included:

  • A/B Testing Technology Installation and Setup
  • Test Design
  • Development
  • Quality Assurance
  • Monitoring of Test Performance
  • Test Analysis and Strategy
  • Calls to Guide You on Project Management, Test Performance, and Advice on Next Steps

Unfortunately, no. Getting the experiences live on your website will be up to you and your team. We may be able to help with a few supported platforms (Shopify and Yahoo Stores).

The good news is that we’ll be able to project the impact of these winners on your revenue bottom line. This will help you prioritize which tests should be implemented live on your site.

As long as they don’t slow down our monthly process, we’re open to working with your team. Our goal is to get tests live and we’re often on a short window. If your team can execute on our monthly process timeline, awesome. Otherwise, there might be other important things they can work on instead.
Coding tests is a little different than coding on websites. Typically, our team executes the test coding while your internal team does other work that needs to be completed on the site (which there’s usually no shortage of). Each conversion test includes 15 hours of dev work from EXCLUSIVE, including QA.
Yes! You can target specific devices, operating systems, or even browsers. Or you can just target all mobile, tablet, smartphone, or traditional (desktop/laptop) devices.
All of the major elements and page templates on your site will be measured in every test. From the homepage through order completion (conversion rate and revenue), we’ll track over 20 metrics to better understand test results. We’ll also create custom metrics tailored to each test as necessary.
There is a set of predefined segments at your disposal: device type, browser, operating system, new/returning users, IP, GeoLocaton, etc. However, we can create custom segments as well based on data points and different behaviors (clicks/views) on the site.

It’s all interconnected.

For even more growth, combine Conversion Testing with our other services.

Combined with Paid Search

from Conversion Testing from Paid Search When you increase conversion rate along with average order value (AOV), you grow faster. +21 % revenue +10 % AOV +10 % conversion rate

Combined with Organic Search

from Conversion Testing from Organic Search When you increase conversion rate and get more qualified traffic, you grow faster. +21 % revenue +10 % qualified traffic +10 % conversion rate

We create custom service packages so you get exactly what you need.