ICANN, Google, and IBM in the News

By Exclusive Concepts Blog Team

The US is resisting pressure from the international community to hand over control of the internet to a multinational body. According to Reuters, “the United States believes an international body running the Internet would slow the pace of innovation.???
(More in NYTimes)

Google will be offering a free analytics tool to online advertisers. Bloggers Aaron Wall and Loren Baker weigh in.
(More in MediaPost)

IBM is embracing the blog as a marketing tool and they have 15,000 employees contributing to their internal blog.

“Marketers should look at blogs as a real-time cheat sheet on how to be relevant with customers,??? said Intelliseek’s chief marketing officer, Pete Blackshaw. “The name of the game is to be as conversational as possible vs. being static. … It’s a bonding technique with your consumer.???

(Read the full story in AdAge)