Google’s New Mobile-Friendly Algorithm is Officially Live


It’s no secret that Google has long been pushing for a more mobile-friendly web. We reported back in March that the search engine announced that it would be updating its mobile-friendly algorithm in May. And, according to a post on Twitter by Google Webmaster Trends Analyst John Mueller, the algorithm officially went live Thursday morning. (If you have noticed any changes in your mobile traffic, be sure to contact us at; we love hearing about interesting cases!)

The update was originally announced on the Webmaster Central Blog as part of a greater push by Google to encourage more mobile advancement. It is designed to “increase the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly,” according to the original post. Google said the algorithm will roll out slowly, but now that it’s live, it will begin crawling pages to index for mobile-friendliness. So, depending on how fast the search engine crawls the pages of your website, you may or may not have seen changes already.

If you haven’t yet, you should closely monitor your analytics to see how — or if — the new algorithm will affect your site’s traffic and rankings. As a reminder: the update will not negatively impact those who have already created mobile-friendly websites, but it does signify the importance of keeping your design as mobile-optimized as possible. Now is a great time to invest in a mobile standard that meets (or exceeds!) Google’s mobile guidelines.

If you aren’t sure if your site is mobile-friendly or not, you can conduct the Mobile-Friendly Test to get your answer right from the source.