Gaining the Google Advantage (Webinar On Demand)

By Lena Liberman

Whether you missed our recent webinar, Gaining the Google Advantage, or you’d like to rewatch to make sure you didn’t miss anything, you’re in luck. We’ve got the recording and the slides available now. Get the content here.

What to Expect from This Webinar: Insights, Data, Profitable Opportunities, Predictions, and Take-Action Ideas

Nik Rajpal (EXCLUSIVE VP of Marketing Science) and Candace Jordan (Google Senior Agency Development Manager) discussed this unprecedented holiday season and how COVID-19 has presented challenges and opportunities for online retailers. The experts covered the following and so much more!

  • Lockdown’s impact on shopping behavior and consumer habits
  • How the inability to shop bricks-and-mortar has led to an eCommerce boom where CPC keeps dropping and conversions keep increasing
  • Ad growth where quick sales and brand awareness can flourish
  • The “new normal” funnel and how to best embrace it
  • Using display ads, YouTube ads, and video to garner more visibility
  • Google’s free offerings for ads and shopping
  • Growth categories and industry-specific opportunities
  • Ways to harness the power of surfaces across Google
  • Remarketing 
  • Products and industries that are growing and shrinking, declining and rebounding
  • The real deal about Google Smart Shopping campaigns
  • Doing business in an unprecedented time for which there is no historical data
  • 6 costly mistakes that even the biggest brands make

And the Single Most Important Thing About Gaining the Google Advantage Is . . .

. . . Knowing where your ads stand and what’s driving performance. Without that, it’s all speculation and throwing money at what might work. Find out how your Google Ads are really performing — as well as where to cut waste and where to find new winners — with our Google Ads Scorecard for Executives. Just like the webinar replay and the slide deck download, it’s free and you’re sure to discover new ways to better your business.

View Webinar