Furniture Store Sees Paid Search Revenue Climb, CPC Fall

By Kevin Brouder, Paid Search team
TOPICSFeatured, Paid Search

A big website redesign gave UrbanestLiving — a well-known furniture retailer — an opportunity to generate not only more organic performance, but paid search, too. Taking this into account, EXCLUSIVE created a new strategy for the client that was able to increase overall paid ad revenue without sacrificing efficiency. And the result had a big impact. Find out how we did it in this case study.