Welcome to the first blog post of 2016, loyal readers! For many of our clients, 2015 will be remembered for the goals that were met and the new heights that were reached. If you’ve kept pace with our industry coverage of essential algorithm updates, platform changes and other news-makers, there’s no denying that a number of business-shaping developments garnered your attention during the past year (and ours, too).
Because we cover all of these important topics from the perspectives that matter most to you, everything you see on our blog should be considered essential reading. So if you’ve missed any of 2015’s most important headlines, we’re going to recap them here for you.
And our most shared posts from 2015 are:
5) Smash Puny Ad Copy with these 5 Herculean Tips
4) Five SEO Practices that Will Send You to the Penalty Box
3) New Google Shopping Features: Optimizing Ad Formats for Mobile
1) Bing Ads Aims to Stay Ahead of a Growing Mobile Search Audience