How One Brand Grew Online Revenue and Acquired New Customers Using a Customized Digital Marketing Strategy
This customer-favorite skincare brand turned to EXCLUSIVE to create a digital marketing program that would accelerate the brand’s sales by offering consumers choice and convenience.
The brand had previously struggled to balance growth on its own site without cannibalizing traffic from its major retail reseller. Committed to offering consumers the choice of where and how to shop, the brand needed to provide a stellar multi-channel customer experience that also satisfied its partners.
That said, the brand noticed that its current marketing strategy was not driving a high enough volume of new customers. EXCLUSIVE’s mission was two-fold: create a performance marketing program with great base growth and ROI while balancing brand-forward advertising that also satisfied resellers.
EXCLUSIVE met and exceeded the client’s goals by generating incredible YoY results measured both at the channel and website levels:
- Brand Site Performance: 83% increase in revenue from a 113% conversion lift.
- Product Ads: 40% lift in revenue driven by a 50% increase in conversion.
- Social Ads: 318% increase in revenue from a 97% spend increase where cold audience and new customer remarketing generated 94% of the revenue lift.