Amidst the pre-Thanksgiving frenzy and the short week coming up, this edition of Always Be Growing is an abbreviated one. Wishing you all safe, happy holidays with much for which to be thankful.
eCommerce Stat of the Week
40%: The percentage of shoppers worldwide who say it only takes two bad experiences for them to abandon a brand, per Salesforce.
Given this, how do you earn customer trust and loyalty? In addition to providing great products and service every single time, you can use SMS, email, and loyalty programs to keep customers connected with (and loving) your brand. Learn more by catching the replay and slides from our most-recent webinar, “Secrets to Scaling Up Sales Growth Using Engagement Marketing.”
Holiday
- How the Cyber Five Are Stacking Up for Holiday Shopping
- Shoppers Projected to Spend $36.4 Billion Online Over Cyber 5 Thanksgiving Weekend
- Retailers Tap Shoppers’ Data to Sell More Ads Ahead of Holidays
- As the Holidays Approach, Supply Chain Challenges Continue
- The Top 100 Consumer Products This Holiday Season, According to Google
Google Search and Advertising News
- Upcoming Webinar: Google SEO Playbook: Winning Organic In 2022
- Google Ads Insights Page Updated With 4 New Features
- Google November 2021 Core Update Rolling Out Today
- Performance Max Campaigns Are Now Widely Available and Will Include Smart Shopping and Local Campaigns in 2022
- Get your FREE Google Ads Scorecard to see where you’re wasting ad spend and where you could be driving revenue.
Amazon
- Amazon Sellers Battle the Giant’s Algorithm-Based Policy and Decision-Making
- Amazon Advertising 2021 Report (So Far)
More on Marketplaces and Megastores
- Walmart’s Online Sales Keep Topping Pandemic Peaks
- Target’s Online Sales Rise 29% in Q3 but Higher Costs Impact Margins
- Marketplaces Offer Sellers New Tools, Services, and Incentives as Competition Heats Up
Help and How-To’s
- 5 Ways to Improve Organic SEO with Customer Reviews (From our partners at Trustpilot. Read this case study to learn how we worked with Trustpilot to help VitaBath achieve a YoY revenue increase of 205%.)
- Discover how your content ranks (and how to rank higher organically) with our aptly named Content Scorecard for SEO. It’s free and will show you areas where you may be sending the wrong signals to Google (and how to fix those).
- EXCLUSIVE can help you get a handle on all things digital marketing so that you outperform your competitors and grow reach and revenue. We offer both Managed Services and Consulting Services for SEO, PPC, social, marketplaces, email, and more. Contact us or get your FREE eCommerce growth analysis so we can design your customized growth plan.
About Always Be Growing: Your Biweekly eCommerce News Drop
So much happens so quickly in eCommerce news. It can feel overwhelming, even impossible, to keep up with the news and the changes that affect your business. But keeping up is a must for two reasons:
- You need to make sound decisions based on fresh (and reliable) information.
- If you miss a story, plenty of your competitors will have picked it up and left you behind.
The way to keep up and to make those sound decisions in a fast-paced noisy world is to get curated information delivered to you consistently. That’s why EXCLUSIVE provides “Always Be Growing,” our biweekly Friday blog feature all about eCommerce and digital marketing.
Why Always Be Growing? Because the EXCLUSIVE team is driven by 5 core values, the first of which is “Always Be Growing: Continuously strive to learn, share, and grow as individuals and professionals.” And that’s what this weekly Friday round-up is our way of sharing the learning in order to help you grow.
