APPAREL BRAND RECLAIMS ranking after migration

Merchant NOW surpasses etsy
in organic search

APPAREL BRAND RECLAIMS ranking after migration

Merchant surpasses etsy in
organic search

+ 0 %
Increase in
Conversion Rate
+ 0 %
Year-Over-Year Increase in
SEO-Derived Revenue
+ 0 K
Reviews Collected
(and Growing!)

THE CLIENT

THE CHALLENGES

PARTNER

A BRAND IN NEED OF TRUSTWORTHY HELP

UNDERSTANDING BRAND IDENTITY & UNIQUE NEEDS

Marleylilly is a beloved word-of-mouth brand. Its eCommerce strategy relies solely on organic traffic and social ads. Even without Google Ads, this drives ample revenue growth. 

After Marleylilly went through a shaky site migration in 2018, it lost significant organic search rank. Having taken a huge SEO hit, Marleylilly came to EXCLUSIVE in 2019 looking to achieve two things:

  1. A return to March 2018 pre-migration traffic levels.
  2. Continued growth of the brand’s online business by 10% YoY.

To achieve these, Marleylilly needed a fresh approach and a team that could be trusted to deliver new ideas, drive revenue, and continue to grow the brand.

Understanding these objectives, and how essential organic content is for Marleylilly, EXCLUSIVE developed a bold strategy independent from paid ads.

We are very proud to have partnered with EXCLUSIVE! Their team and services have delivered game-changing results for our eCommerce brands. They’ve suggested effective and timely SEO optimizations pertaining to on-site content, organic search results, site navigation, site speed, and performance, just to name a few!

 

— Holly Jones, Marleylilly Marketing Director

PERSONALIZED TOUCH ON AN ECOMMERCE STRATEGY

AN ORGANIC-FIRST APPROACH TO GROWTH

The EXCLUSIVE team recommended collaboration with Yotpo, a trusted partner. Along with Marleylilly,  EXCLUSIVE and Yotpo parlayed the brand’s strong social proof into website traffic and sales. In just one year, Marleylilly has collected over 42,000 reviews for both their products and brand.

PIVOTING DUE TO THE PANDEMIC

When COVID-19 hit and shifted purchasing behavior to in-home goods, demand for Marleylilly’s most popular item (the monogrammed duck boot) disappeared, leaving the brand in dire need of a quick, bold product marketing pivot.

The EXCLUSIVE team moved the marketing emphasis from items like duck boots and outdoor-wear to comfort-wear like slippers and sneakers. We identified the opportunity for Marleylilly to introduce a category page for sneakers, something its competitors did not have on their websites. Sneakers quickly became the new duck boot for Marleylilly, with more than 2,100+ reviews submitted through Yotpo site integrations.

After implementing the new sneakers category page, Marelylilly owned positions 1 and 2 of the SERP for their product and category pages. In fact, Marleylilly now ranks above big-name competitors like Etsy.

The seamless Yotpo integration translated to 44% of Marleylilly’s site conversions being connected to users engaging with reviews. 

To further grow demand and visibility for sneakers, EXCLUSIVE, Yotpo, and Marleylilly pursued more reviews for the products. Reviews were controlled on a SKU basis so that customers could be certain that the review they saw matched the product in which they were interested.

In a year where apparel and accessories sales were crushed by the pandemic, Marleylilly prospered due to a creative cooperative strategy.

results and feedback

+30% CTR Increase in Organic Product Detail Page Links

+18% Increase for Page 1 SERP

3X Performance on Growth Targets

55% of Site Visitors Interacted with a Yotpo UGC Asset

12% CTR on UGC Photos Linked to Yotpo Verified Reviews

Our favorite EXCLUSIVE suggestion was to connect with one of their partners, Yotpo. With Yotpo and EXCLUSIVE on our side, we’ve received more than 42,000 reviews to date, which has also boosted search performance. We look forward to more partnering with EXCLUSIVE!

— Holly Jones, Marleylilly

WANT AMAZING RESULTS LIKE THESE?

A Trusted Partner in eCommerce

A Trusted Partner in eCommerce
A Trusted Partner in eCommerce

A Trusted Partner in eCommerce