In summer 2020, EXCLUSIVE and Lighting New York began working together on LNY’s SEO and Google Ads. These organic and paid search elements performed well but had plateaued. The LNY team needed ideas for growth as well as strategies for executing those ideas. Together, the teams set a goal to see measurable gains by the end of the year.
EXCLUSIVE analyzed Lighting New York’s existing advertising performance. We listened to the team and discussed goals, resources, expectations, and previous obstacles. EXCLUSIVE and Lighting New York agreed that the best fit for LNY’s growth was EXCLUSIVE Consulting.
Given the experienced and eager in-house marketing team, consulting would not only help Lighting New York drive revenue, it would deliver strategy development, training, recommendations, and reporting. This would upskill the team and equip LNY with tools for fast gains and growth.
Our EXCLUSIVE account manager immediately found several errors in our old marketing setup. Rectifying these saved Lighting New York money and fixed tests that were being performed incorrectly. It gives us peace of mind knowing that someone is watching our account and looking out for us.
EXCLUSIVE’s BI tools are a wonderful addition. The Google Ads reports enabled us to show the company’s owner the level of wasted ad spend — and how much it’s decreased since we partnered with EXCLUSIVE. Those reports alone were reason enough for us to renew with EXCLUSIVE Consulting.
to guide profitable investment strategy.
that added efficiencies and produced strong, clear wins.
that accelerated optimization.
where the LNY team felt empowered to execute with confidence.
for innovative, sophisticated ad campaigns.
that delivered impressive results and showed the key factors driving performance.
about progress and goals.
so LNY benefitted from EXCLUSIVE's 20+ years of digital marketing.