After 30 years, Lighting New York had the team & the talent

but The retailer NEEDED NEW Ways TO Grow.
EXCLUSIVE LIT THE WAY.

After 30 years, Lighting New York had the team AND the talent.

but The retailer NEEDED NEW Ways TO Grow. EXCLUSIVE LIT THE WAY.

INCREASED PROFITABILITY

peace of
mind

new ideas & strategies

THE CLIENT

CHALLENGES

A UNIQUE GROWTH CHALLENGE REQUIRes THE RIGHT SOLUTION

The pain that brought Lighting New York to EXCLUSIVE is an enviable one: the business was entering its fourth decade and sought to continue growing. But what would that growth look like for this mature brand, and how would LNY achieve it?

In summer 2020, EXCLUSIVE and Lighting New York began working together on LNY’s SEO and Google Ads. These organic and paid search elements performed well but had plateaued. The LNY team needed ideas for growth as well as strategies for executing those ideas. Together, the teams set a goal to see measurable gains by the end of the year.

The Partnership SWITCHES on

Identifying the Right Solution for Lighting New York

EXCLUSIVE analyzed Lighting New York’s existing advertising performance. We listened to the team and discussed goals, resources, expectations, and previous obstacles. EXCLUSIVE and Lighting New York agreed that the best fit for LNY’s growth was EXCLUSIVE Consulting

Given the experienced and eager in-house marketing team, consulting would not only help Lighting New York drive revenue, it would deliver strategy development, training, recommendations, and reporting. This would upskill the team and equip LNY with tools for fast  gains and growth.

Our EXCLUSIVE account manager immediately found several errors in our old marketing setup. Rectifying these saved Lighting New York money and fixed tests that were being performed incorrectly. It gives us peace of mind knowing that someone is watching our account and looking out for us.

— Digital Advertising Manager, Lighting New York

COMMITMENTS & DELIVERABLES

EXCLUSIVE’s Consulting Team Guaranteed:

  • Strategy: A growth roadmap of items to test — from new features and ad units, to new channel investment strategies.
  • Training/Coaching: Peace of mind in the form of hands-on checking to ensure correct implementation of best practices.
  • Insights: Regular analysis, expert insights on performance, and data-driven recommendations for next steps.
A Few of the Specifics EXCLUSIVE Delivered:

  • Custom Google Ads optimization workflows to find opportunities faster.
  • Consumer Price Index integration into product feeds to inform bidding and pricing.
  • Holiday strategy consulting.
  • A full calendar of optimization tests so LNY could invest in winning campaigns.

EXCLUSIVE’s BI tools are a wonderful addition. The Google Ads reports enabled us to show the company’s owner the level of wasted ad spend — and how much it’s decreased since we partnered with EXCLUSIVE. Those reports alone were reason enough for us to renew with EXCLUSIVE Consulting.

— Digital Advertising Manager, Lighting New York

RESULTS:
Lighting New York'S Growth

Growth in Revenue and Return on Ad Spend

For Lighting New York, EXCLUSIVE's value went far beyond the numbers. Lighting New York loved:

Media Mix Modeling

to guide profitable investment strategy.

Optimization Strategies

that added efficiencies and produced strong, clear wins.

Technology

that accelerated optimization.

Relationships

where the LNY team felt empowered to execute with confidence.

Google Ads Advanced Strategies

for innovative, sophisticated ad campaigns.

Reports

that delivered impressive results and showed the key factors driving performance.

Transparency

about progress and goals.

Experience

so LNY benefitted from EXCLUSIVE's 20+ years of digital marketing.

Want to GROW WITH EXCLUSIVE CONSULTING?

Get Everything You Need to Turn Your In-House Team Into a Powerhouse Growth Engine.

Talk With our experts

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A Trusted Partner in eCommerce

A Trusted Partner
in eCommerce

A Trusted Partner in eCommerce

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