PPC Case Study: Strings & Beyond

TOPICSGoogle, Product Ads

Client: Strings & Beyond
Industry: Consumer guitar strings and accessories e-tailer
Platform: Yahoo! Store
Revenue: ~$3 million annually

Strings & Beyond is a 10-year old ecommerce retailer that supplies guitar strings and accessories to amateur and professional musicians. The company had been managing their PPC inhouse but felt there was room for improvement with the right expertise which they did not have inhouse.

Transform a serviceable PPC program into a runaway success and overcome client’s PPC/ROI concerns.

PPC assessment reveals a number of unprofitable practices. Repair plan enacted to fix all issues. Execute meaningful improvements to ensure long-term campaign stability.

ROAS grown by 77.7%. Increase in clicks, conversions and a 308.56% increase in revenue while reducing costs and ad spend.

Learn how a $3 million Yahoo! Store turned it’s PPC around in 6 months to see a 485.4% conversion increase.


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Image courtesy jon2k3.