Yahoo, eBay Strike Multi-faceted Deal

By Herb

Looks like Yahoo and Ebay have gotten engaged. Maybe they’ll never get married but the strategic fit seems good. Yahoo’s search is going to provide more support for Ebay sales, they are going to work together on click-to-call services and Yahoo will adopt Ebay’s PayPal as their online wallet provider.

The announced initiatives are valuable and interesting, but how else could these two huge ecommerce players cooperate? Well, if I were developing strategy for them I’d suggest that the Yahoo platform become the host for Ebay stores. Also, they’ve announced that they will work together so that “real time” Ebay auction listings can show up on the Yahoo Search results. Integrating Ebay auction listings tightly into Yahoo Search would increase the importance of Yahoo search and the traffic to Ebay sellers. Win-win for both.