What’s missing in most marketing plans involving TV commercials?

By Herb

That’s the question that Advertising Age poses. The answer: A search component. As reported in Advertsing Age, consumers head for the Internet after they’ve seen an ad that piques their interest. As studies show, over 66% of consumers regularly use the Internet while they are watching TV. 80% of Internet traffic begins at search engines and over 40% of web users find brands through search rather than by typing in a URL. Some companies have learned to integrate their offline and online advertsing but most haven’t.