Search Engine Strategies New York 2007
From ClickZ: SES coverage at the opening
From ClickZ: At the close
A word from the girl searchers
Landing page best practices
Email subject lines — keep it short
In targeting, the bulls-eye is small. Make it count.
Search and RSS
Using competitors’ trademarks for SEM a no-no in Utah
Stop siloed search!
Social media going strong
Consider branding before “socializing??
True to its motto, Google will never be evil
Horizontal, vertical — Google dominates both ways
Supply and demand revisited
New acquisition for Google: DoubleClick
“Momentum. Yahoo! has it. Google doesn’t.??
More good news for business blogs: more people want to read them than write them
Around the Web
Does the Internet need a “clean slate?? approach?
What we’d need to fix