***Weekly Round-up

By Exclusive Concepts Blog Team

Well I’m back from New York and the launch of OSM about which more below, via the Limoliner. Usually it’s car or train to New York, so I’m not exactly used to “quality travel,” blankets and pillows, free meals, TV, movies and occasional internet access. That it’s faster and cheaper as well makes me a very happy traveler. After this unsolicited testimonial, let’s go to the links of the week/

Yahoo Search Marketing Lowers Minimum Deposit from $30 to $5 to attract more very small businesses who could take advantage of the growth of Yahoo Maps and Yahoo local.

Hollywood execs demand perks, so Can Yahoo Sign On to Hollywood?

If they can’t do Hollywood, there are millions of people out there ripe for podcasts, making them and listening to them, so Yahoo Plans a Podcast Creation Tool.

At last, Yahoo is going to fight spyware.

Top Web Sites Build Up Ad Backlog, Raise Rates from the Wall St Journal

Despite the Internet’s vast size, the biggest 50 Web companies are attracting 96% of the ad spending, according to PricewaterhouseCoopers. Most goes to the top four portals — Yahoo, Google, AOL and MSN.

So, if portal inventory dwindling will ads on blogs rise?

I hope so, now that OSM, Open Source Media, has launched.

Whoa. Ad revenue at the top 3 networks down 21.5%. In fact, search ads on Yahoo and Google will rival the combined ad revenues of those same three according to the Economist, The online ad attack.

Lots on ads in RSS feeds.

British supermarket adds deal of the day as an RSS feed. What an easy way to reach customers.

Via the Marketing Diva,

Wheelin’ and Dealin’ – a summary of the 2005 deals involving companies with online content.

Fortune interviews Yvonne DiVita of the Lipsticking blog to learn innovative ways of marketing online to women and she turns around and interviews the interviewer.

E-Mail is so Five Minutes Ago. You already know 60% of email is spam and 85% of your email is worthless. While it’s still the best for notification and one-to one communications, companies now are looking at software that promotes real-time collaboration. That’s blogs, wikis, RSS, IM and even more sophisticated forms of shareware.

So far, companies have invested 95% of their spending in business processes, according to Social Life of Information author and former Xerox Corp. Palo Alto Research Center director John Seely Brown. A scant 5% has gone toward supporting ways to mine a corporation’s human capital. That’s why fans say the beyond-e-mail workplace will become a key competitive advantage. In the global race for innovation, it’s not as much about leveraging what’s inside your factories’ machines as what’s in your employees’ heads.

MIT unveils $100 laptop to the world with a goal to provide the machines free of charge to children in poor countries. It’s hand-cranked, lime green, wireless and comes with a sterling product endorsement

The $100 laptop is inspiring in many respects”, said UN Secretary-General Kofi Annan. “It is an impressive technical achievement, able to do almost everything that larger, more expensive computers can do. It holds the promise of major advances in economic and social development.

How tech blogs brought down Sony’s rogue rootkit. Let it be a lesson to companies writes Information Week in Bloggers Break Sony.

How business blogging worked for a small coffee shop along with 10 tips The Aldo Coffee, the blogging coffeehouse and a cascade of buzz.

What the In-Crowd Knows, free from the Wall St Journal, its guide to the must-read blogs in various industries

Google Watch

Google Targets Verticals as Ad Sales Tools.

Make your own Google map with this tutorial from Wayfaring

They are also offering a free new tool Google Analytics to Enhance Conversions by automatically providing AdWords ROI metrics. That means everyone can measure their own site. No excuse anymore for no metrics.

Why Google Base is a Really Big Deal by Michael Parekh, former partner at Goldman Sachs. Google Base evolves the core Google Search into a Google Search and Directory service”.

That is a big deal. Why? Because this OVER TIME fuses the universal STRUCTURE and utility of a DIRECTORY, with the immediate gratification and user interface of Google Search……With Google Base, the company now POTENTIALLY has a human-powered directory of it’s own, that can supplement results to it’s core search engine. It’s Yahoo!’s early approach in reverse.

Another VC says Google is Lame

Robert Cringley on Google and why it’s buying up so much dark fiber.

Two years ago Google had one data center. Today they are reported to have 64. Two years from now, they will have 300-plus. The advantage to having so many data centers goes beyond simple redundancy and fault tolerance. They get Google closer to users, reducing latency. They offer inter-datacenter communication and load-balancing using that no-longer-dark fiber Google owns. But most especially, they offer super-high bandwidth connections at all peering ISPs at little or no incremental cost to Google.

Where some other outfit might put a router, Google is putting an entire data center, and the results are profound. Take Internet TV as an example….

There are only so many fiber networks and they’ll be BUYING service from those outfits — many of which are in or near bankruptcy. Say the containers cost $500,000 each in volume and $500,000 per year to run. That’s $300 million to essentially co-opt the Internet.

the final result is that Web 2.0 IS Google. Microsoft can’t compete. Yahoo probably can’t compete. Sun and IBM are like remora, along for the ride. And what does it all cost, maybe $1 billion? That’s less than Microsoft spends on legal settlements each year.

Game over.

Soon, you”ll be able to Google Your Genes

Where you can find all Google’s holiday logos

Here’s a link I’ve been saving for Thanksgiving, a totally new way to play with your food