I recently came across a post Is it a blog or website? on duct tape marketing that highlighted the emerging value of WordPress as a web tool. Users are utilizing WordPress’ capability as a CMS to bypass the technical expertise necessary to build out a quality site.
As an internet marketing consultant I talk to people everyday who are confused and uncertain on how they want to move their business forward in a web 2.0 world. “Should I spend money on a blog or should I consider building a high functioning website? Is there any way that I can bypass doing an SEO project?” The short answer is to be doing all of these things to position your business correctly. WordPress lets the inexperienced and experienced test the web 2.0 waters without breaking the bank or driving themselves crazy. And now with the emergence of third party developers the sky is the limit on what WordPress can do.
Web 2.0 is more than just blogs, widgets, social networking and podcast. It has become a mentality and a way of life for the masses that spend a majority of their day connected to the internet. I have personally thrown around and heard web 2.5 and web 3.0. So what are you to do if you just mastered text messaging and the concept of an RSS feed blows your mind? All you have to do is change your way of thinking and web 2.0 will follow.
On February 6, Exclusive Concepts re-launched our webinar series. The event itself was a success, focusing on SEO basics for yahoo stores. However, what was most surprising was the feedback from our audience. Everyone had an opinion and appreciated our follow up. The audience was filled with internet savvy marketers but there were also many first timers. For these first timers our webinar was their first taste of web 2.0 and they loved it and all they had to do was go to www.gotomeeting.com.
The lesson learned is that we are social creatures; whether we fly across the country to go to a conference or log on to a webinar, we all want to be a part of something. The web 2.0 rookie can now go back to his cohorts and brag about his webinar experience.