Using Content and Presentation to Your Advantage – SEO Monday


How can you better present your content and presentations to your advantage?

Writing Good Content for Blogs, Articles, and Products

  1. When writing your content, don’t be one sided. While you may believe your product is the best, not everyone will. And most likely, it won’t be ideal for every project imaginable. Excessive boasting will only make you come across as arrogant in most cases. Use your words to make them think it on their own. Also, avoid controversy. Not all people have the same opinions as you. You may in fact be giving your brand a bad name and turning away customers because they don’t agree with what you’re saying.
  2. Don’t be overly broad. While a broad subject may cover every type of person interested in the topic, you’ll often see high bounce rates associated with people not finding the more in depth information they’re looking for. Broad topics also result in a less likelihood of others sharing your page and relinking to your page from other sites. A great way to pick out topics is to consider any frequently asked questions or feedback on products you get from customers. If multiple people ask you if Product A is good for a specific project, a good article or blog topic may be on using that product for specific projects. You’ll get more visits, more links back to your page, and hopefully a high display in search rankings.
  3. Keywords are important, but don’t over saturate your content. It’s important to make your content sound as natural as possible. If every word in a sentence starts off with the same keyword or a variation of it, it becomes difficult to read and sounds very spam-like. Not just your viewers, but Google realizes that as well and your chances of ranking for that particular page lessen greatly. A good rule of thumb is to aim for about 2% to 3% keyword usage within content. The higher up it’s used within the content, the better.

Presenting your Content

Text on a page can get boring. Depending on the size, color, and font style of that text, it can even be hard to read. If your content has no direction or if there’s no useful information, you’ll lose the potential buyer’s attention and they’ll go somewhere else. With blogs and articles, if your reader doesn’t make it past the first few sentences, what good is using your time to write content? Here are a few common ways to present your content:

  1. Use images. If you’re using straight up content, use an image to break up the boxy flow of the wording. It could be a product image, brand logo, or whatever you really choose. Most times, it’s placed near the top of the page or, with longer content, in between paragraphs.
  2. Use inforgraphics and charts. Sometimes, it’s easier to grab someone’s attention with an image rather than text. Even better, a visually pleasing infographic or chart with useful statistics or facts is a quick read, but offers the most helpful information in an easy to read format.
  3. Use a clear format. Would you want to read a blog post using orange text on a white background? What about text with a font size of 8? Probably not. Make sure your layout uses an easy to read font, as well as the colors and size that makes your content easy to read.

Following these tips will help you create interesting content and present it in a way your viewers will want to read, repost, and send along to others. With more credible people linking back to your page, you will almost certainly see higher search engine placement, increased visitors, and overall revenue.