Almost half of internet sales will go to small retailers this holiday season, and analysts think these retailers will become an even greater force in the future.
The web gives retailers the opportunity to reach an international market, and search marketing enables small businesses to compete with market leaders and to reach targeted customers. As technology improves it becomes easier for retailers to set up shop online and motivates customers to buy online more often thanks to faster internet connections.
According to an article on NYTimes.com, companies offering easy, affordable online store packages continue to draw reluctant brick-and-mortar businesses to the web:
According to eBay, nearly 650,000 small businesses in the United States have an online presence, a sizable figure but a tiny fraction of the 7.5 million companies that the Kelsey Group estimates market most of their goods directly to consumers. Many of the holdouts have resisted the Web because they deem the transition to be too difficult, too expensive or both. But now, Yahoo Stores, ProStores from eBay, NetSuite and other companies that help businesses operate online hope to change the minds of the hesitant with software and services that are cheaper and easier to use.
Read Small Internet Retailers Are Using Web Tools to Level the Selling Field at NYTimes.com.