Today I wanted to share with you an interview conducted last week in Austin Texas at the SXSW Workshop Dear Google & Bing: Help Me Rank better.
In order to be good at Search Engine Optimization and holistically integrate a sound marketing strategy, it is essential to be prepared for the future. I feel one of the best ways to do this is to actively follow what the folks at Google are telling us when they make public appearances.
Last Saturday Matt Cutts ( Google’s Engineer- Head of Webspam Team) was at a panel discussing the latest adaptation of their algorithm set to roll out in the next few weeks. Apparently Google has a tweak in the works directed at over-optimization tactics. As usual, the details were vague, but it should be interesting to see what exactly he meant in the next few weeks.
The audio recording of the discussion can be found at