The holidays are coming. For many online merchants, this means dramatically increased revenue and conversion rates. Start ramping up for holiday pay-per-click advertising now to ensure that you maximize your profits — and build momentum for 2012.
Below I’ve provided six tips that should be part of your PPC ramp-up.
To read the rest visit: http://www.practicalecommerce.com/articles/3071-Ramping-Up-Your-Holiday-Pay-Per-Click-Advertising
