Google’s Responsive Search Ads (RSAs) recently received an update that added some valuable reporting insights. Previously, Google told us that RSAs were constantly cycling through the given headlines in the ad to find the best and most profitable combinations. However, they hadn’t provided any functionality on how to actually see which of those combinations were most effective. Now we have access to a new window for RSAs called View Asset Details. In this screen, you can get info and analytics on which ad combinations were displayed and how often.
This new view is only showing impression data currently, but it’s likely that click and conversion data will start being recorded in this view as well. This update definitely takes some of the mystery out of RSA performance and may persuade more users to begin testing that new ad type.
Kevin Brouder is a PPC and Digital Marketing Specialist at EXCLUSIVE. Before joining the team, he provided PPC and digital marketing strategy to a variety of B2B and B2C companies. Kevin likes to stay abreast of Google’s newest initiatives in order to provide his clients with the best possible performance.