Juicy Links: September 21 – September 25




Framework for a Good Product Page

A guide for a product page

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5 Tips for Optimizing Your Meta Descriptions and Page Titles

With your ad copy on AdWords, you’ve got 95 characters (130 if you count the display URL) to differentiate yourself from the competition, who may well be positioned above you.

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5 Incentives You Can Use for Online Marketing

The word ‘incentive’ is defined as a ‘positive motivational influence’. The purpose of this link is to explore the different kinds of user behaviour that can be encouraged with incentives.

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Marketing on Facebook Requires a Delicate Balance

Despite growing concerns about online privacy on social networks such as Facebook, marketers at the Social Data Summit in New York on Thursday professed enthusiasm for social media marketing.

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Yahoo Goes Live With New Search Format

Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.” However, there are some nice upgrades and improvements.

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Google “Jump To” Links Within Search Snippets

The Google Blog announced two new features within the Google search results. The first are the anchor based links and the second are the snippet based links.

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Google Offers New Keyword Research Tool

Google has a beta version of a new keyword tool available in the AdWords console.

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Google CEO sees one small acquisition a month

Google Inc expects to buy one small company a month as it rekindles its acquisition engine and moves beyond the worst phase of the global recession, Chief Executive Eric Schmidt said in an interview on Wednesday.

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Social Networking:

Studying for a Postgrad Education in Social Media

It’s possible to get a postgrad Education in SEO or associated fields.

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What Is Your ‘R’ for ROI in Social Media?

Addressing a burning topic for companies that are looking to venture into social media marketing.

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Around The Web:

Google Celebrates Confucius’ Birthday

Google is celebrating Confucius’ birthday with a new logo that has the Chinese philosopher standing in place of the “l” in Google’s regular logo. September 28, 551 BC, is traditionally recognized as Confucius’ birthday.

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Design Trends: The Single Purpose Homepage

This post focuses on a design style that’s both retro (it’s been around a long time) and emerging (the popularity feels like it’s on the rise) – the single-purpose homepage.

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Last Weeks Top 4 Links:

10 Ways To Promote Your Promotions
Hidden Google Gem: Google Mobile App
Brand Aid Search, Video & Your Brand: Hello YouTube!
Granularity in Landing Page Optimization