THIS WEEK’S JUICY LINKS…
Reasons for Abandoned Carts
Shopping cart abandonment is gradually increasing, according to recently conducted research.
Google Analytics Adds Goodies for Data Geeks (and Ecommerce Owners)
Now Google Analytics users can add annotations to dates in order to better document spikes in traffic, use custom variables in advanced segments and view them in custom reports, and even use a super simple analytics tracking code wizard for Ysetting up specialized situations.
Share to Social Buttons Increase Newsletter Interaction
If you haven’t yet added social sharing to your email newsletters, check out this case study from our archives and consider testing the tactic in 2010.
Yahoo Tool Gives Users a Say in What Ads They See
Yahoo has released a beta version of Ad Interest Manager, a dashboard for users to see what personal information about them Yahoo uses to serve up relevant advertisements.
Personalized Search for Everyone
Previously, Google only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. Google is expanding Personalized Search so that we can provide it to signed-out users as well.
A Linkbuilding Tip for Use at Bing
Linkfromdomain is a search operator that is unique to Bing. It returns the pages that are linked-to from a domain.
Google Launches Real Time Search
If Google thinks something has some real-time component to it, they will display a link in search results. In particular, if Google sees a spike in information on a certain topic, along with queries on a particular topic, then it assumes there’s a real time situation happening and will serve up relevant recent information.
Google Chrome Extensions Go Live
Google Chrome Extensions beta is open, with more than 300 extensions already available.
How to Use Social Media to Retain Customers
While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans.
YouTube Launches Video Targeting
YouTube has just launched a new tool that gives advertisers serious control over where their ads appear — all the way down to selecting individual videos.
Around The Web:
Yahoo! and Microsoft Finalize Search Agreement
Yahoo! Inc. and Microsoft Corporation announced that the companies have finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July.
Last Weeks Top 4 Links: