Is Facebook Advertising a Viable Alternative to Traditional Pay Per Click? Check out Scott's Latest Article Featured on Practical eCommerce!

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Could Facebook Ads become a viable alternative to traditional search-based pay-per-click advertising? Facebook’s investors seem to think so, given its reported $50 billion valuation. So far, however, Facebook Ads have not proven to be a scalable, controllable, or profitable source of advertising for most online merchants.

Want to Read More? Check out Scott’s Latest Article on Practical eCommerce