InfoSpace Teams Up with Jambo on Pay-per-Call

By Exclusive Concepts Blog Team

InfoSpace and Jambo will be launching a new service that assigns a local phone number to the ads on all of InfoSpace’s platforms.

If you see an ad on the InfoSpace website or receive an ad through your phone and call the number, the advertiser will get a recording when the call comes through letting her know that the lead came from InfoSpace. InfoSpace will then contact the advertiser and offer her additional pay-per-call services that will get her ads higher rankings for a fee.

The approach is unusual because the phone numbers will be assigned to all of InfoSpace’s advertisers. They won’t have to opt in, and will only pay for the calls if they choose to sign up for the additional services.