Enhanced Email Case Study: Greek Gear

TOPICSEmail Marketing, Google, Product Ads

PPC case study and Google Shopping case study download button

Client: Greek Gear
Service: Enhanced Email Marketing
Annual Revenue: $3 million
Platform: Yahoo!


GreekGear.com is a top provider of collegiate apparel and accesories. The company was seeing a dwindling subscriber base and generally poor results from email marketing.

Diagnose GreekGear.com’s lack of momentum and develop sufficient customer insight to increase profitability of their email marketing strategy.

Shift strategy toward more relevant messaging, target segmented audience and implement strict email schedule.

The company saw 299% growth in year-over-year revenue. Revenue from email alone rose 260% in the first 6 months. Active email subscriptions rose 90% in the first 19 months and saw an increase in open rates of 39% in the first 3 months.


Download and read the entire case study by clicking the button below.

PPC case study and Google Shopping case study download button

Join our Google Shopping Webinar

Our Director of Paid Search Matthew Umbro and Google Shopping Specialist Logan Durant will be sharing the secrets to Profiting from Google Shopping. Join them for this FREE WEBINAR on Wednesday, March 27th at 1:00pm EST. They will be presenting an overview of Google Shopping, it’s impact on your online retail business, and covering such topics as:

  • Effectively optimizing your product feed
  • Proven PLA strategies to show great results
  • AdWords management techniques to spark performance

Join this FREE WEBINAR Click here to register (mobile friendly) or use the form below!

Image courtesy RoyPrasad