Google Wonder Wheel for SEO – SEO Monday

By Joe


My name is Scott, I am an SEO Analyst at Exclusive Concepts, and I will be covering one of the lesser known search tools offered by Google, called the Wonder Wheel. Some of you may be asking yourself, what is Google Wonder Wheel and more importantly, how can it help my business be more effective in its SEO strategy? Well, that’s exactly what we’re going to answer today. We all know what the regular Google search results look like. After entering a search term, you will see a group of sponsored links at the right and top of the page, and then the organic results below. The problem with standard search is that it doesn’t always give us the results we are looking for, especially if we ourselves aren’t really sure of what that is. Typing in a broad keyword in Google search will generate a list of results relating to the keyword, but it may not always be specific enough for the purpose of our search.

Google Wonder Wheel, unlike the standard search , gives us a visual representation of the original search term at the center of the wheel, and then shows a set of related search terms on the surrounding spokes. Today’s Daily Concept will show you how Google intended Wonder Wheel to work from an average user’s standpoint, which I will then relate to how your business can take advantage of this tool for your site’s keyword research.

Let’s use an example of an average user named Judy, who wants to buy her husband John, an avid Red Sox fan, something to do with the Red Sox, but isn’t sure what to get him.

Judy types “Boston Red Sox” into the standard Google search but it brings up pages like the official Red Sox homepage, recent scores, the Red Sox wikipedia page, and so on. All of these pages are relevant to the Boston Red Sox, but aren’t useful to Judy, who happens to be looking specifically for a gift.

Clicking on the Show options button underneath the search field will bring up a left hand pane with additional search options. If click the Wonder Wheel option, you will see a wheel appear in the middle of the page with the search results for that term on the right side. Looking at the spokes around the wheel, Judy immediately notices Boston Red Sox merchandise and clicks it to see other keywords related to the term. She then sees that the search results to the right have also improved, bringing up pages that all offer Red Sox merchandise. Rather than clicking on one of these pages however, Judy clicks the “boston red sox hats” spoke, which helps her narrow down her search even more.

The search results to the right are now specifically geared towards “Boston Red Sox hats”, which is exactly what Judy is looking for! Amazed by how easy this search has been with Wonder Wheel, Judy decides to click once more on fitted hats, so she can view only the sites offering fitted hats to the right. Finally, Judy has found pages in her search results that match exactly what she is looking for! The only step left is finding out John’s head size, which unfortunately the Wonder Wheel can’t help with. But in the end, this is exactly what Google wants users to be able to do with this helpful tool.

As business owners, we always want to see how we can use Google’s technology and user-facing info to gather information that can help us do a better job of SEO.

So, now we’ll answer the question “how does this all relate to my site?” Well, let’s continue from the previous example and say that you run a website that sells Red Sox merchandise. “Red Sox merchandise” is a very broad key phrase, which is more ideal for a homepage, but isn’t as ideal for a category page on your site. Using Wonder Wheel you can drill down to find more key phrases like “Red Sox fitted hats”, “Boston Red Sox bedding”, and so on. Not only do these terms have more targeted traffic for what you are selling, but as you notice in the search results, there are fewer pages competing for these terms. Lower competition means it will be that much easier for you to show Google that a particular page on your site is by far the most relevant page for that keyword; which will ultimately allow you to rank easier.

We use tools like Google Wonder Wheel along with a slue of other Google tools that allow us some insight into how Google constructs correlations among terms. In fact, our Advanced SEO services utilize many keyword tools like this, but also our own proprietary keyword research tools like our Potential Index. The right research gives our SEO experts at Exclusive Concepts’ the information we need to help our clients achieve higher search rankings. That’s why it’s called Advanced SEO. We can also help prospects see the future of their SEO efforts through free SEO Audits – give us a call at 800-504-4324 to request a free audit today.

Thanks for watching this week’s edition of SEO Monday and I hope you’ve found it helpful for your business! Have a wonderful SEO Monday and enjoy the rest of your week!