A recent Google experiment involving sourcing images and accompanying content for Quick Answers from two different websites may potentially be gaining momentum. In the wild now for some time, the sustained test could — like all of experiments — become a permanent fixture on the results page.
Here are some examples to illustrate these hybrid results:
Source of Content: http://www.fitturf.com/lawn-care-tips/rake-matted-grass/ Source of Image: http://www.lifeandlawns.com/wp-content/uploads/2008/04/raking-lawn.jpg
Source of Content: https://www.lowes.com/projects/lawn-and-garden/mow-your-lawn-correctly/project Source of Image: http://pad2.whstatic.com/images/thumb/5/58/Mow-a-Lawn-Step-7.jpg/aid79134-v4-728px-Mow-a-Lawn-Step-7.jpg
Source of Content: https://www.incredibleegg.org/cooking-school/egg-cookery/hard-boil-eggs/ Source of Image: http://assets.simplyrecipes.com/wp-content/uploads/2014/07/cut-hard-boiled-eggs-6-10-16.jpg
Source of Content: http://helloglow.co/how-to-tie-a-scarf/ Source of Image: http://cdn3-www.thefashionspot.com/assets/uploads/2015/11/15_ways_to_tie_a_scarf-large-image.jpg
Stay tuned as we investigate the differences between these images and the content shown, and see how you can optimize your images and your content to appear for these results! For additional reporting on this topic, check out this article on Search Engine Roundtable.