Google Opens Up on the Click Fraud Issue

By Scott

Google will be providing what a number of us have been asking for, for years. The truth.

As a pay per click marketing management firm, one of the challenges we have is understanding how Google’s anti-fraud data meshes with our suspicions of click fraud. We have tools that help us to identify unusual click patterns that may indicate fraud, but up until now, we’ve had no way to compare this data to the credits that Google automatically applies to our client’s accounts. So for example, we may suspect click fraud with one of our client accounts (substantial fraud), but it was impossible to see whether Google had already identified this fraud (and applied credits for it) or not.

Yes, Google will now be telling us the number of times that Google believes ads were the subject of click fraud.

From the Google blog:

“Today, we’re announcing the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of “invalid clicks?? and “invalid clicks rate?? will show virtually all the invalid clicks affecting an account.”

Is this the final answer? No – but it is a great start.