Groupon is a deal of the day website that is localized to major geographic markets. Since its beginning in 2008 Groupon has grown to 1.35 billion dollar company.
In an effort to tap into the growing local advertising market Google has been in talks with Groupon to purchase the company. An initial offer of 5.3 billion dollars was rejected on December 3rd, however, many believe Google will make another offer as we know that they can come up with more than that.
Come on Google with 40 billion in assets and 23 billion in revenue last year you expect us to believe that you can only muster 5 billion dollars. Come on now! You gotta do better than that.
So what does this mean for SEO? For one, many believe that the sites participating may begin to get preference in the results, which is not necessarily a bad thing, just one more step in the process of achieving number one rankings. Also some believe that this could lead to even more changes to the already drastically revamped search result page once again not something unheard of. One thing is for sure, if a new offer is accepted by Groupon, Google would be one step closer to a total monopolization on not only the local market but world domination. Go Google.