With new features and algorithms rolling out on Google and Amazon all the time, the updated requirements for success in Google Shopping and Amazon Ads can make it tempting to use automation for your e-commerce marketing campaigns. But the “set it and forget it” approach neglects the specific advantages of your unique company and industry trends. Your campaign performance will reflect what went into it, just like any other task for your business: you get what you give. For success in Amazon Ads and Google Shopping, you need to monitor the right metrics on the right schedule and determine effective marketing strategies based on that data.
Learn how automation can hold you back in the face of updated requirements for successful campaigns in Amazon Ads and Google Shopping, and get three key tips to guiding your own campaigns with this webinar.