I recently went to a Moroccan restaurant and I really enjoyed the music. I tried to contact the manager through email to find out the genre of music and I never got a response.
There was only one other option, hit up Google and Yahoo!
I searched for “Morocco Music” “Casaba Lounge Songs” and “Middle East techno.” I couldn’t find what I was looking for. I was getting extremely frustrated.
I am spoiled and used to having my questions answered immediately on the internet.
I wondered whether this was a failure of the Search Engine or the failure of an E-Commerce site that is not optimized. Maybe I failed as a searcher?
Maybe there is a company that sells the music I am looking for and their site is not optimized.
Are they going after keywords like “CD’s” and “Buy Music” that are too competitive, going up against amazon.com and buy.com? Sometimes finding the right e-commerce site on search engines is like navigating through a jungle and you just get beat up and disoriented, so you just exit.
If you are an E-Commerce owner that is unhappy with your organic traffic this could be your problem.
About 70% of the searches done on the major search engines are unique, your business is unique…capitalize on it.
Potential customers are trying to navigate through a jungle to get to your site and to the product they want.
If a company like Exclusive Concepts optimizes your site we essentialy help clear the forest.