Display Ads & Video Marketing: Now Is the Time (Webinar On Demand)

By Lena Liberman
TOPICSFeatured, Google, Marketing Tips, Paid Search

Whether you missed our recent webinar, Display Ads & Video Marketing: Now Is the Time, or you’d like to rewatch to make sure you didn’t miss anything, you’re in luck. We’ve got the recording and the slides available now. Get the content here.

What to Expect from this Webinar: Insights, Data, Profitable Opportunities, and Take-Action Ideas

Nik Rajpal (EXCLUSIVE VP of Marketing Science), Kevin Brosnan (Google Senior Account Strategist), and Olivia Prentiss (EXCLUSIVE Paid Search Program Manager) covered everything you could ever need to know about display ads and video marketing, including:

  • COVID’s effect on content consumption and spending habits (and why this is a boon for eCommerce and visual ads)
  • How display ads and videos work in all parts of the funnel (and how to incorporate them into the buyer’s journey)
  • Growth categories and industry-specific opportunities
  • Examples and case studies from companies that have embraced the YouTube moment and increased their ad revenue exponentially
  • How and when to use bumpers, mastheads, TrueView, non-skips, and more
  • Why aligning laser-like targeting and compelling creative doesn’t have to be scary or break your budget
  • How to handle the new normal where shoppers work from home, learn via YouTube lessons, and try to stay fit
  • How to turn paid display and video marketing wins into organic gains as well
  • Ways to tell your brand’s story in 6 seconds (Seriously!)

And the Single Most Important Thing About Display Ads and Video Marketing

There’s never been a better time than right now (huge reach, high conversion rate, low CPC, getting in before your competitors do, etc.) to take advantage of high-impact visual ads. The sooner you start, the sooner you’ll see Q4 gains that you can carry into 2021. Take your first steps by watching the webinar replay and grabbing the comprehensive EXCLUSIVE/Google webinar slide deck.

View Webinar