Color Preferences

By Herb

This is a very interesting and useful study on color preferences based on age, gender, and associations.

Some interesting results:

  • Blue is everyone’s favorite color, regardless of age or gender. Although men like it more than women.
  • Green is very popular with the under 18 set and decreases in popularity as we age.
  • Purple gets more popular as we grow older.
  • Everyone’s least favorite colors: orange and brown. Then grey for women and yellow for men.
  • People associate several primary and secondary colors like red, blue, yellow, green, purple, and orange to the word fun.
  • Online stores need to have a color combination that promotes a quick transaction. Red is shown as the major color choice when associated with speed.
  • Courage and Bravery are associated with Red, Blue and Purple
  • Cheap and Inexpensive are associated with Yellow and Orange.
  • Black and Blue are associated with quality and dependability.

If you’re developing a new website or sales collateral you might want to read
the article and consider the implications.