Check Out Scott's Latest Article on Practical eCommerce: Using Pay-Per-Click Advertising to Sell High-Ticket Items

By Exclusive Concepts

Online retailers often overlook the potential of pay-per-click advertising to drive sales of expensive products. Campaigns that target these items often bring the double whammy of low conversion rates and a high cost-per-click. There are several ways you can adjust your PPC advertising strategy, however, to capture the elusive higher price-point sale.

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