Cheaper Clicks from AdWords Coming? – Scott's latest article featured on Practical eCommerce

By Scott

Google’s average revenue per click from AdWords’ advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 percent decrease.

As a result, many advertisers are wondering (a) if this is merely a blip or the beginning of a new trend, and (b) if they can lower their pay-per-click advertising costs.

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