In paid campaigns, an overreliance on automation often manifests itself through inefficiencies. When automated solutions are scaled, the subsequent costs can be exponential. Capitalizing on opportunities and reducing negative campaign inputs often requires a level of recognition and understanding that falls outside the bounds of automation.
One recent client story served as a lesson on why automation can often be bested by a holistic, informed strategy. You can find out what happened when one EXCLUSIVE client replaced its automated paid search solution by downloading the case study.