6 Rules for Pay-per-click Ad Profits

TOPICSGoogle, Product Ads

Exclusive Concepts’ fearless leader Scott Smigler recently wrote a guest blog post for PracticalEcommerce.com on how to turn a profitless PPC strategy into a profitable PPC strategy. Here are the 6 Rules for Pay-per-click Ad Profits followed by a link to the article:

  1. Rule 1: Commit to PPC
  2. Rule 2: Organize for Success
  3. Rule 3: Adjust Your Match Types
  4. Rule 4: Use Negative Match
  5. Rule 5: Test Your Ad Copy
  6. Rule 6: Implement Google Shopping

You can read the details of Scott’s 6 Rules here.


Image courtesy Leo Reynolds.