What can Reality TV teach us about SEO?? Here’s three things:
Reality TV has been around for almost 15 years. From the early years of Survivor to more recent shows like My Big Fat Gypsy Wedding, television producers have come up with a reality TV show for almost every target audience. While some people think everything is fake and staged, it can still teach you a lesson or two on Marketing, especially SEO. From one hit wonders like William Hung to full blown celebrities like Kim Kardashian, reality TV brings the point across that anyone can make it with the right approach. Here are a few other lessons you can learn from reality TV.
You Wanna be the First to Try a Termite?
Google is consistently changing their search algorithm like TV shows change their formats, plots, and characters. Every week is something new, and you have to keep up with what’s going on if you want to be in the loop. Your website and SEO plan need to constantly change as well. Be that first person to try a termite, and experiment with new ideas. Don’t be afraid to try something new, but understand everything has risks. Try forming alliances with people who are interested in promoting your business (but don’t backstab them in the end. That’s probably a bad idea). Adapt to new trends in the industry whenever possible. I like to think the TV show Survivor is a good example. Improvise with what you have, what you are given, and what you have control over. Always keep your content fresh and update your website whenever needed. New content and products along with an updated website will keep potential and current customers coming back for more. Remember, there’s always a twist. If Google changes their search algorithm, be prepared to adapt and change on the fly.
Win the Popularity Contest by Being a Social Butterfly
Everyone thinks they have what it takes to win, even those who clearly don’t. And no matter which end you’re on, sometimes these people become well known on a reality TV show for one reason: They become popular. Think Snooki…love her or hate her you probably know who she is even if you’ve never watched the Jersey Shore. She’s a loud mouth who isn’t afraid to speak her mind. So why not take after Snooki and be a social butterfly…make yourself known and voice your opinions (but don’t go badmouthing your competitors and leaving negative comments all over the place) by guest blogging, commenting on relevant articles, adding your company information to directories, asking for customer reviews on products and services, and stand out by going above and beyond with something interesting no one else can offer…even if it’s just a blog post, infographic, video, or a special feature on your website highlighting new products. If your target audience is high into social media, make sure to tweet, post, and pin anything they’ll be interested in. When it comes to SEO, it’s all about popularity, visibility, and people wanting to come back for more. Think of each credible link posted somewhere as a “like” on Facebook. More “likes” often result in your brand name, products, and services showing up in search results and on top relevant sites. More interest means more visibility and sales for your business. Remember, you don’t have to win the contest to get results. Clay Aiken never won American Idol, but got a much more considerable amount of publicity than…who won that season? Oh yea, Ruben Studdard.
“My balance is really bad. I just hope my clumsiness doesn’t show through.”
While Kim Kardashian may not be the first person to ask for SEO advice, this quote of hers can surely relate. Balance and clumsiness are two things that can easily bring down any website, and when your balance is bad your clumsiness shows through. Being clumsy with your website and choice of promotion won’t get you the best results possible, and may even deindex your website from search results. Use keyword rich content when writing for your website, blog, guest articles, and wherever else you can. The next step is to balance your target keywords and links. Don’t put all your eggs in one basket by trying to rank for one, generic keyword but rather a variety of more precise keywords closely related to your business and products. That way, if one keyword fails, you’ll have others to fall back on. Don’t direct links only to your main page, but spread them out so your viewers land exactly where they want to be. Making them search for what they want can lead to a lost sale. So next time you watch a reality TV show, keep in mind it’s not all ridiculous one liners and staged drama. By following these three rules, you’ll get more relevant traffic to your website through SEO and, hopefully, more conversions into sales.