10 Pay Per Click Details You Cannot Delegate – Scott's Latest Article on Practical eCommerce

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Many ecommerce merchants manage their own pay-per-click advertising campaigns. Others use in-house PPC managers, or outsource to PPC consulting firms.

Regardless of how pay-per-click advertising is managed, there are some aspects of it that need direct involvement from merchants — or their retail executives. This is to ensure campaigns maximize both revenue and profit. Here is a list of ten areas where merchants should be directly involved.

To read the rest of this article – visit Practical eCommerce at http://www.practicalecommerce.com/articles/3008-10-Pay-Per-Click-Details-You-Cannot-Delegate