Similarities | Differences |
Title and description should contain the target query. | Submitting a video sitemap to Google is recommended to make your video easier to find. You don’t need a sitemap with YouTube. |
Having a description that offers value to the viewer. | YouTube puts more weight on the length of a video than Google does. |
The video should answer the target query effectively. | Optimization process is different. Having video tags and end screens are important when optimizing for YouTube. |