A client engagement that began in January of 2018 reached a new high when EXCLUSIVE was presented with BrightEdge’s Elevating SEO Edgie award for its work with Eastwood. The award ceremony was hosted by BrightEdge at Share 18 in San Francisco, the organic search software company’s annual conference.
As a leading provider of tools and supplies for professional and DIY auto repair, Eastwood operated — not uniquely — in a hyper-competitive space. Rising above the noise required a difference-making strategy that would position the brand favorably against competitors that sought to capitalize on the same algorithm-based search ranking factors.
EXCLUSIVE was only able to make a positive impact by deploying its decades of expertise in the form of a more informed, effective and tailored organic search strategy. While the award brought recognition, the performance metrics tell the whole story.
Eastwood was seeing a decrease of 10% in revenue year-over-year in Q2 of 2018. Following the rollout of a new organic strategy, Eastwood’s revenue increased 30% year-over-year in the following quarter, with the number of keywords on Page 1 increasing by 36%.
Wondering about the SEO impact an award-winning strategy can make? Take our completely free ecommerce analysis to find out.
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Facebook is quickly becoming the number-one growth channel for retail. A new solution, EXCLUSIVE Feeds for Facebook, allows retailers to get more from their Facebook product ads by displaying relevant ads to shoppers based on their interests and behavior.
BOSTON – August 15, 2017 – EXCLUSIVE Feeds for Facebook, a new solution that lets businesses create high-performing, managed campaigns on the social platform without needing to enlist technical support, will debut today at the eTail East event in Boston, Mass.
EXCLUSIVE’s white-glove solution is the first to combine three key features — smarter product- and audience-targeting, collaboration with experienced performance marketers and full-service feed optimization — that businesses can’t get from traditional data feed providers.
Most retailers use a data feed solution to generate a list of products and related data for paid marketing on Google, and use that same data for their Facebook ads. But those feeds don’t allow retailers to take advantage of Facebook’s unique audience targeting capabilities.
“Facebook users aren’t searching for products, but they are open to discovering them,” said Scott Smigler, founder of EXCLUSIVE. “To be effective, the products you promote in your ads need to be relevant to each shopper, and your content needs to connect with them on a human level.”
Among the tasks EXCLUSIVE Feeds allows:
- Auto-tag bestselling products and promote them to specific audience groups
- Present relevant product recommendations to customers based on their past purchases
- Offer incentives to shoppers who abandoned their carts
- Present curated gift-guides to Facebook users based on product purchases from other sellers
- Highlight products whose prices recently dropped
“After many years of focusing our marketing on Google, we were hungry to find a complementary channel to grow our internet sales,” says Joseph Tantillo, CEO of Greekgear.com. “Within six months of working with EXCLUSIVE on our Facebook advertising, revenue influenced by Facebook grew from 1.5% of our total sales to 15.74%, and profitability more than doubled. Their capabilities around product data optimization exceed any agency I’ve worked with, and that’s the secret sauce.”
EXCLUSIVE will be attending the eTail East event in Boston, Mass. to bring the EXCLUSIVE Feeds solution to online sellers, and will be presenting “11 High Performing Facebook Campaigns” on Wednesday, August 16 at 2:30 p.m. (Track C). Scott Smigler from EXCLUSIVE’s team will be at the eTail East conference and available for meetings, or stop by booth #317.
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ABOUT EXCLUSIVE CONCEPTS, INC.
EXCLUSIVE, based in Burlington, Mass., is powered by business-savvy ecommerce professionals who deploy leading-edge marketing technologies and services that deliver exponential growth to ecommerce businesses of all sizes, from recent upstarts to Fortune 500 companies. EXCLUSIVE, one of the first ecommerce marketing companies, was recently named to the INC 5000 list of the fastest growing privately held companies in the United States for the 7th time in 8 years.
If there is a better way to grow your online business, EXCLUSIVE will find it. Visit www.exclusiveconcepts.com for more information.
Contact: Dan Trujillo (info@exclusiveconcepts.com)
Featured Image: Kroppek
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