A large Midwestern furniture and flooring retailer conducted business online and in physical stores. With consumers reluctant to buy online without having seen and touched big-ticket products in person, the retailer needed to get more shoppers in stores.
Given that retail drives the majority of this merchant’s sales and consumers still have a strong propensity to buy offline, our SEO services team saw the best opportunity to create an effective local strategy by focusing on optimized content, store pages, and improvements to the brand’s local organic business listings.
We started by constructing store location pages that were tailored to the target markets. We provided locally optimized content for each location that would live on a dedicated store page on the site. Once these were built out and fully optimized, we turned to the Google My Business listings.
We knew that focusing on small customer segments and critical stages of the customer journey can significantly move the needle.
Within six months of our local optimizations, the merchant saw traffic to some of its most important locations increase upwards of 600% YoY. Our SEO strategy allowed the retailer to reach and exceed its goals of positioning local SEO as a key channel for success by driving increased store traffic and impressions, as well as markedly improving keyword performance for local searches.
Unlike many other SEO agencies, our team uses a scalable, repeatable approach to achieve measured results from organic marketing efforts. We achieve success regardless of the size of the competitors you are up against. For this client, the EXCLUSIVE team knew that in order to compete against big industry players with much larger budgets, we needed to take a targeted approach to win in key markets. For all EXCLUSIVE SEO clients, we develop custom strategies with technical site health audits and sample content for baseline analyses. We then tackle on-site content and mark-up. Most importantly, we’re able to accurately predict the measurable impact of the work that we do.
SEO is just one of the many components of the EXCLUSIVE eCommerce holistic strategy. We’ve been delivering success to merchants for 24 years and we’re always adding to our playbook. Contact us for your free eCommerce analysis or use our free Content Scorecard for SEO to see how your SEO is performing. We’ll help you understand the results and make changes that lead to massive improvements and revenue increases.
This customer-favorite skincare brand turned to EXCLUSIVE to create a digital marketing program that would accelerate the brand’s sales by offering consumers choice and convenience.
The brand had previously struggled to balance growth on its own site without cannibalizing traffic from its major retail reseller. Committed to offering consumers the choice of where and how to shop, the brand needed to provide a stellar multi-channel customer experience that also satisfied its partners.
That said, the brand noticed that its current marketing strategy was not driving a high enough volume of new customers. EXCLUSIVE’s mission was two-fold: create a performance marketing program with great base growth and ROI while balancing brand-forward advertising that also satisfied resellers.
EXCLUSIVE met and exceeded the client’s goals by generating incredible YoY results measured both at the channel and website levels: