HOW ONE FITNESS RETAILER INCREASED YOY ROAS 392%

The Runner's Superstore Set a goal to break record sales and achieve its Personal Best

HOW one Fitness retailer IncreasED YOY ROAS 392%

The Runner's Gear Purveyor Set a goal to break record sales and achieve its Personal Best

+ 0 %
YOY Conversions Increase (Q4 2019 over Q4 2018)
+ 0 %
YoY Conversions Increase (Q1 2020 Over Q1 2019)
+ 0 %
Revenue Jump from
Q4 2019 to Q1 2020

THE CLIENT

CHALLENGES

Revenue and reach: meeting two key growth challengeS

This family-owned business prides itself on empowering athletes of all fitness levels so they can embrace an active lifestyle. This commitment to health entails strong community involvement.

The brand came to EXCLUSIVE in late 2018, looking for digital marketing that would drive annual revenue. EXCLUSIVE created a tailored strategy that included paid and organic channels as well as relatively new social media marketing.

Shifting the budget to focus on new customer acquisition

The retailer’s customers loved the brand and made repeated purchases, but in order to grow as the brand sought to do, it needed to expand its reach and acquire new customers in cost-effective ways.

Just as an athlete adds efficiencies in pursuit of better performance, so did the EXCLUSIVE team for this client. We identified the brand’s core audience and set to acquiring new customers using a smaller budget that was laser focused.

EXCLUSIVE shifted a portion of ad spend from conversion-focused activity to expanding reach and driving new traffic to landing pages full of optimized content, creative, and calls to action.

The team also focused on using organic and paid social media marketing (still in its early stages in 2018), to reach customers outside more-traditional channels.

By showcasing the brand’s best features in a single ad and featuring top products, EXCLUSIVE was able to increase website clicks and CTR.

There were two key drivers that impacted the success of our experience:

The first was EXCLUSIVE’s willingness to listen and collaborate.

We know our customers and our market. After testing strategies, the EXCLUSIVE team brainstormed with us to find the right messaging for our audience.

The second was understanding the nuance that goes into the ads and the attention to detail in elevating the content with each campaign.

We believe this is what allowed Exclusive Concepts to deliver appreciable value to our business.

— Brand's Director of Marketing

RESULTS That Set New records

Massive Growth Quarter Over Quarter & Year Over Year

In the first 90 days after implementing EXCLUSIVE’s recommended strategy, the brand’s social account performance increased for two consecutive quarters (both QoQ and YoY).

By investing more in new customer acquisition campaigns with higher traffic objectives and lower CPMs, this runner’s gear retailer was able to continue to grow its audience and its customer base for less spend and at a faster pace.

WANT AMAZING RESULTS LIKE THESE?

A Trusted Partner in eCommerce

A Trusted Partner in eCommerce

Want to download the PDF?

By submitting this form, I agree to receive email communication from EXCLUSIVE. I understand that I may opt out at any time.

Success!

Thank you for your interest