This family-owned business prides itself on empowering athletes of all fitness levels so they can embrace an active lifestyle. This commitment to health entails strong community involvement.
The retailer’s customers loved the brand and made repeated purchases, but in order to grow as the brand sought to do, it needed to expand its reach and acquire new customers in cost-effective ways.
Just as an athlete adds efficiencies in pursuit of better performance, so did the EXCLUSIVE team for this client. We identified the brand’s core audience and set to acquiring new customers using a smaller budget that was laser focused.
EXCLUSIVE shifted a portion of ad spend from conversion-focused activity to expanding reach and driving new traffic to landing pages full of optimized content, creative, and calls to action.
The team also focused on using organic and paid social media marketing (still in its early stages in 2018), to reach customers outside more-traditional channels.
There were two key drivers that impacted the success of our experience:
The first was EXCLUSIVE’s willingness to listen and collaborate.
We know our customers and our market. After testing strategies, the EXCLUSIVE team brainstormed with us to find the right messaging for our audience.
The second was understanding the nuance that goes into the ads and the attention to detail in elevating the content with each campaign.
We believe this is what allowed Exclusive Concepts to deliver appreciable value to our business.
In the first 90 days after implementing EXCLUSIVE’s recommended strategy, the brand’s social account performance increased for two consecutive quarters (both QoQ and YoY).
By investing more in new customer acquisition campaigns with higher traffic objectives and lower CPMs, this runner’s gear retailer was able to continue to grow its audience and its customer base for less spend and at a faster pace.